Resolving to eat better and care more about what you put in your body is a fairly common theme around the new year, but what about all the things you put on your body?
Incorporating more clean beauty products into your routine doesn’t have to mean a complete overhaul, either. For instance, you will pry my NARS Radiant Creamy Concealer from my cold, dead hands — and I’m pretty sure NARS wouldn’t be considered a “clean” or “organic” brand by most standards. However, it’s easy to swap out products as you run out. Try a new face wash, a new body wash, and slowly incorporate clean beauty products that work for you.
Why would you want to switch to clean beauty, anyway? Most mainstream cosmetics have ingredients that have been shown to be toxic, and those chemicals can get absorbed into your body. So, if you’re ready to make the switch to clean beauty products, here are some brands to try… or just check Emma Watson’s Top Shelf. (Bonus: everything listed below is also cruelty-free and not tested on animals!)
Created by a husband and wife team, Herbivore products are packed with therapeutic, active ingredients that are “safe, non-toxic and highly effective.” I’ve used their masks, bought my jade roller through them, and as soon as I am out of my current moisturizer, I’m excited to try Herbivore Pink Cloud. I’m also a huge fan of the “Wellness Pop-In Shop” on their website. Herbivore products are also available at retailers like Sephora, Anthropologie, Nordstrom and more.
Founded by veteran makeup artist Rose-Marie Swift, RMS Beauty products create “a solid foundation for anti-aging and long-term beauty…RMS Beauty products are formulated with raw, food grade and organic ingredients in their natural state, allowing their living, healing attributes to penetrate and rejuvenate the skin.” Plus, the Living Luminizer is a cult product for a reason (as is the Lip2Cheek). Like Herbivore, RMS Beauty is also available at Sephora, Anthropologie, Nordstrom and other major retailers.
True Botanicals makes clean beauty products and skincare with super-concentrated, bio-active ingredients. They take a science-based approach, working with researchers at top universities like Cornell and Carnegie Mellon to identify the most powerful and nourishing ingredients for products. Every True Botanicals product is also vegan, except for two (the Soothing Eye and Lip Balm contains beeswax while the Everyday Sheer Coverage has pearl and silk powder). You can find True Botanicals online on their own website as well as Goop and Barneys.
W3ll People was founded by a makeup artist, dermatologist and entrepreneur who wanted to create quality cosmetics without artificial chemicals. They approach clean beauty products with simplicity, authenticity and performance — it’s “minimalist makeup” with “instant gratification.” Plus, you can buy it at Whole Foods and Target! (Or Anthropologie, if you’re feeling fancy.)
Ilia founder Sasha Plavsic focused first on branding, aesthetic and product quality when creating her line of organic cosmetics, which launched with tinted lip conditioners in 2011. Her goal is to create organic beauty products that work just as well as conventional cosmetics. Find ILIA at retailers like Anthropologie, NET-A-PORTER, Revolve and Sephora.
Founder Indie Lee beat a brain tumor in 2006 and realized environmental toxins were to blame — so she created an eponymous skincare line with non-toxic, eco-friendly products. The line combines “style and sustainability without sacrifice” and can be purchased at Nordstrom, Anthropologie and Violet Grey.
Feature Image: Domino